The £2,400 PT business programme. Free.
Get the complete Forge system for building, growing and retaining a successful personal training business — completely free.
Lead generation · Lead nurture · Booking · Consultations · Conversion · Pricing · Retention · Growth
No credit card. No trial. No contract. Free access.
You were probably taught how to train clients.
But nobody taught you how to consistently build the business around your coaching.
Forge exists to bridge that gap.
Proven in the real world
Real trainers. Real business results.
Award-winning personal trainers who put the systems into practice and built stronger businesses.
Client wins
Real messages from trainers sharing their sales as they happened.
Why Forge exists
Being a great PT doesn't make you a great business owner.
Most PTs are taught to write programmes, coach clients and deliver results. Very few are taught how to consistently:
- Generate leads
- Start conversations
- Follow up effectively
- Book consultations
- Convert prospects into clients
- Price their services correctly
- Retain clients
- Build predictable revenue
- Grow without working more hours
- 01 →Get attention
- 02 →Start conversations
- 03 →Book consultations
- 04 →Convert clients
- 05 →Retain clients
- 06 →Grow revenue
Forge was built to solve the business side of being a personal trainer.
The free Forge Academy
Everything you need to build the business behind your coaching.
A complete business-growth system designed specifically for personal trainers.
What you'll learn
The whole business. Not just the marketing.
Lead generation
Consistently create new opportunities instead of waiting for referrals.
Lead nurture
Turn enquiries and conversations into genuine prospects.
Appointment booking
A predictable process for getting prospects into consultations.
Client conversion
Run better consultations and communicate your value.
Pricing
Structure and communicate your PT offer with confidence.
Client retention
Build systems that encourage clients to stay longer.
Personal branding
Build visibility and credibility around your expertise.
Business growth
Know the numbers and activities required to grow.
This is not just another PT course
This isn't another qualification.
It's the business system behind the coaching.
You don't need another certificate telling you how to train someone. You need to know what to do when you wake up on Monday morning and need more clients. Forge is built around practical implementation.
- GenerateCreate opportunities.
- NurtureBuild relationships.
- BookGet consultations into the diary.
- ConvertTurn prospects into clients.
- RetainKeep clients longer.
- GrowBuild sustainable revenue.
Why is it free?
Why are we giving a £2,400 programme away for free?
Because we believe personal trainers shouldn't have to figure out the business side of the profession alone. The core Forge Academy gives you the knowledge, systems and tools.
But knowing what to do and actually doing it are two different things.
You can give someone Lewis Hamilton's Ferrari. That doesn't mean they can drive it like Lewis Hamilton.
Likewise, you can hand a PT the best sales script in the world. If they don't know when to use it, what to ask, how to deliver it, how to handle objections, how to follow up and how to do it consistently — the script alone won't transform their business.
The Forge implementation layer
Want help implementing it?
The Forge Academy is free. The coaching, accountability and implementation support are optional — for when you want someone in your corner.
Launch
£97 / month
Cancel anytime
For PTs who need structure, direction and accountability to get their business moving.
- Core implementation
- Accountability & support
- Business fundamentals
- Lead generation & follow-up
- Client acquisition
Growth
£297 / month
Cancel anytime
For PTs who already have clients and want to grow their client base and revenue.
- Advanced implementation
- Coaching & accountability
- Lead generation & conversion
- Retention
- Revenue growth
Scale
£497 / month
Cancel anytime
For established PTs who want to build a larger, more sophisticated PT business.
- Advanced coaching
- Strategic support
- Growth systems
- Revenue optimisation
- Scaling
Not sure? Compare the levels in full.
Free diagnostic
Not sure where you should start?
Take the Forge PT Business Assessment.
Answer questions on your revenue, clients, leads, conversations, follow-ups, consultations, conversion, capacity, retention and goals. Forge shows where your biggest opportunity sits right now.
Take the free assessmentYour result shows
- Where you are now
- What's holding you back
- What to focus on next
- Your best Forge pathway
Who is Forge for?
Built for PTs who want more from their business.
New PTs
You've qualified, but don't know how to consistently find clients.
PTs who are stuck
You have clients, but your income has plateaued.
PTs who want to grow
You want more clients, more revenue and a more predictable business.
Experienced PTs
You're established but want better systems, accountability and growth.
Questions
What's the catch?
Is Forge really free?
Yes. The core Forge Academy is available free of charge.
Do I need a credit card?
No.
Is there a free trial?
No. The core Academy is free, not a time-limited trial.
What's the catch?
There isn't one. Forge provides the core education and tools for free. Paid plans add coaching, accountability, support and implementation.
Do I have to buy Launch, Growth or Scale?
No.
Can I cancel the paid plans?
Yes. Launch, Growth and Scale are monthly and can be cancelled at any time.
Is Forge only for new PTs?
No. The system supports PTs at every stage of their business.
Your PT qualification taught you how to coach. Forge teaches you how to build the business.
No credit card. No contract. No trial.